A logo is an identifying symbol utilized for brand identity and advertisement. Here, I will detail the journey I took to get to my current logo (pictured below). Logos are meant to be simple in design while indicating a brand's purpose- a designer can go through hundreds of sketches while designing a logo.

My current logo

It started in the first trimester of my senior year at SCAD. My business illustration class required us to design a personal logo. I went through several rounds of sketches until I landed on one with the additional approval from my professors and peers.

In my third (and final) trimester of SCAD, I decided to color the logo a bright orange to make it really pop. My goal was to create cute illustrations with bright colors.

As I continued working on my portfolio post-grad, I decided I would need a logo that felt a bit more refined yet still whimsical. I went back to the drawing board and sketched out multiple concepts.

With careful consideration, I landed on the logo I have now. I designed my initials (MJ) into the wings of a butterfly. I felt it encapsulated my current identity as an illustrator and my personal preferences for illustrating organic subjects. I chose a deeper blue as it is a color I often gravitate towards in my personal fashion. While my personal branding may change in the coming years, I will always look back on this logo and my old ones with fondness.

My chosen logo

The Creation of My Logo

Like a Love Song

The Creation of My Logo

Sharing Old Work: Foundation Year

One of the Lucky Ones

Like a Love Song